What is Your Personality Type?
Your personality type drives our effort to succeed in life. Its focus is on meeting our basic need for survival, financial security, personal success, self-confidence and social status. It is the quality of your ambition and how you express it in the world.
Your JivaYou Identity Profile identifies 14 personality types that are coupled with the motivators Power, Love, Intelligence, Creativity, Knowledge, Faith and Result. Each couple has an introverted and an extroverted expression of the underlying motivator.
Your personality type describes how you can develop assertiveness, individuality and edge in order to achieve greater success in your life.

READ MORE ABOUT PERSONALITY TYPES:

The Manager’s Motivators
You seek to have an influence because this will provide you with social status and self-confidence. You want people to see you can control events and be successful.
You seek freedom, which strengthens your sense of individuality and independence. Freedom also provides you with opportunities to go against the grain and make the right decision, even if this makes you unpopular.
You seek greatness by becoming the best within your field, which gives you a chance to prove to others, and yourself, that you can achieve results.
Introduction
As an introverted Personality Type motivated by POWER, your need for safety, security, self-confidence and status stimulate your will. You are influenced by the Manager’s archetype, which gives you the strength to create an independent and successful life. When the Manager uses POWER, it is expressed as a reliable and consistent force that can lead the way with a clear focus. If you are a manager, you enjoy being the centre of attention and the one making all the important decisions, even if you don’t necessarily execute those decisions. Crisis situations provide you with an opportunity to express your power, consistency and ability to stay focused.
The VIP-list
If POWER is motivating your introverted Personality Type you are in good company, alongside Alex Ferguson, Angela Merkel, Andrew Carnegie, Sophia Amoruso, A.P. Møller-Mærsk.
Your being-doing balance
For you to live a more fulfilled life, your Soul Type needs to become balanced with your Personality Type. The soul expresses the ‘being’ side of your nature, while the personality expresses the ‘doing’ side. When you can achieve being-doing balance, you will be more able to fulfil your life purpose.

The Pioneer’s Motivators
You seek to influence others because this gives you social status and self-confidence. You want to show you have the strength and courage to break new ground.
You seek freedom because this strengthens your sense of individuality and independence and presents you with more options to choose from.
You seek greatness by becoming the best within your field and demonstrating that it’s possible to achieve extraordinary results.
Introduction
As an extroverted Personality Type motivated by POWER, your need for safety, security, self-confidence and status stimulate your will. You are influenced by the Pioneer archetype, which gives you the strength to create an independent and successful life. The Pioneer expresses power through being an initiator who is championing a cause and setting new standards. If you are a pioneer, you show people how they can break free by drawing upon their courage, taking risks, and promoting themselves or a cause.
The VIP-list
If POWER is motivating your extroverted Personality Type you are in good company, alongside George S. Patton, Usain Bolt, Niki Lauda, Valentina Tereshkova, Benazir Bhutto, Bruce Lee.
Your being-doing balance
For you to live a more fulfilled life, your Soul Type needs to become balanced with your Personality Type. The soul expresses the ‘being’ side of your nature, while the personality expresses the ‘doing’ side. When you can achieve being-doing balance, you will be more able to fulfil your life purpose.

The Guide and its Motivator
You seek insight by taking in the bigger picture and drawing upon your understanding of human nature. Your empathic nature helps to nurture your ability to gain a deep insight into people and situations.
You seek to be in relationship with people who share your values and with whom you can connect and communicate deeply and honestly.
You promote unity based upon your belief that everyone is equally valuable and unique, and only through community and mutual respect can we become the best versions of ourselves.
Introduction
As an introverted Personality Type motivated by LOVE, your need for safety, security, self-confidence and status stimulate your sensitivity. You are influenced by the Guide archetype, which gives you the strength to create an independent and successful life. The Guide is expressing LOVE when their insights help others to grow. You are a wonderful supporter who seeks to improve people’s lives. You gain confidence when you are able to help people realise their potential. Being authentic and trustworthy is important to you, and you feel inspired when your insights and presence make a difference.
The VIP-list
If LOVE is motivating your introverted Personality Type you are in good company, alongside Dr. Phil, Eckhardt Tolle, Martin Buber, Anna Freud, Margaret Fuller, Albert Schweitzer.
Your being-doing balance
For you to live a more fulfilled life, your Soul Type needs to become balanced with your Personality Type. The soul expresses the ‘being’ side of your nature, while the personality expresses the ‘doing’ side. When you can achieve being-doing balance, you will be more able to fulfil your life purpose.

The Helper and its Motivators
You seek insight using your empathy, thoughtful presence, and holistic understanding of people and situations.
You seek relationships that are intimate and facilitate well-being and communities that value care, consideration and joy.
You seek unity through a heart-warming empathy that strengthens what is best in people, while not being afraid to embrace that which is difficult.
Introduction
As an extroverted Personality Type motivated by LOVE, your need for safety, security, self-confidence and status stimulate your sensitivity. You are influenced by the Helper archetype, which gives you the strength to create an independent and successful life. The Helper expresses LOVE and wants to support people. You are at your best when you have an opportunity to care and help people to feel safe and happy. Your friendliness is a powerful force that can promote positive relations and facilitate cooperation and community. You live from the heart, developing your relational sensitivity as a colleague, partner and friend.
The VIP-list
If LOVE is motivating your extroverted Personality Type you are in good company, alongside Herman Gmeiner, Lady Diana, Karen Armstrong, Gloria Steinem, Carl Rogers.
Your being-doing balance
For you to live a more fulfilled life, your Soul Type needs to become balanced with your Personality Type. The soul expresses the ‘being’ side of your nature, while the personality expresses the ‘doing’ side. When you can achieve being-doing balance, you will be more able to fulfil your life purpose.

The Thinker and its Motivator
You seek new perspectives by connecting different fields of knowledge in new ways, and you enjoy receiving professional acknowledgement for your achievements.
You seek inspiration, using your observational skills to discover new connections to generate fresh insights.
You seek to establish networks by drawing on your curiosity and your interests in many different fields. You uncover facts and new information to achieve clarity.
Introduction
As an introverted Personality Type motivated by INTELLIGENCE, your need for security, safety self-confidence and status stimulate your mind. You are influenced by the Thinker archetype, which gives you the strength to create an independent and successful life. If you are motivated by INTELLIGENCE, you are sharp-minded and can quickly perceive cause and effect. You feel confident when you are solving problems and generating fresh ideas and innovations.
The VIP-list
If INTELLIGENCE is motivating your introverted Personality Type you are in good company, alongside Stephen Hawking, Nikola Tesla, Susan Blackmore, Susan Faludi, Bertrand Russell.
Your being-doing balance
For you to live a more fulfilled life, your Soul Type needs to become balanced with your Personality Type. The soul expresses the ‘being’ side of your nature, while the personality expresses the ‘doing’ side. When you can achieve being-doing balance, you will be more able to fulfil your life purpose.

The Strategist and its Motivators
You seek perspective, wanting to see the bigger picture and to recognise patterns, connections and differences.
You seek inspiration, engaging in complex mental challenges and applying your inner problem-solver and planner, as well as using communication and dialogue to open up new perspectives and possibilities.
You seek to establish networks using your ability to discover new information and connections that will support your projects and plans.
Introduction
As an extroverted Personality Type motivated by INTELLIGENCE, your need for security, safety self-confidence and status stimulate your mind. You are influenced by the Strategist archetype, which gives you the strength to create an independent and successful life. If you are motivated by INTELLIGENCE, your self-confidence is strengthened when you are able to multi-task, gathering information and discussing solutions with others. You enjoy devising possible scenarios and clever solutions. Anything that inspires intelligent solutions motivates you and puts you into a state of creative flow.
The VIP-list
If INTELLIGENCE is motivating your extroverted Personality Type you are in good company, alongside Robert Murdoch, John D. Rockefeller, Megyn Kelly, Henry Kissinger, Sylvia Ann Hewlett, Ted Turner.
Your being-doing balance
For you to live a more fulfilled life, your Soul Type needs to become balanced with your Personality Type. The soul expresses the ‘being’ side of your nature, while the personality expresses the ‘doing’ side. When you can achieve being-doing balance, you will be more able to fulfil your life purpose.

The Aesthete and its Motivator
You seek harmony by making sense of opposites, which you express and balance in your work.
You seek transformation by bringing opposites together in a life-affirming manner that honours your sense of aesthetics.
You seek beauty in your explorations of the imagination and physical sensation. You immerse yourself in nature and all aspects of life, which you translate into creative and musical life expression.
Introduction
As an extroverted Personality Type motivated by CREATIVITY, your need for security, safety, self-confidence and status stimulate your creativity. You are influenced by the Aesthete archetype, which gives you the strength to create an independent and successful life. If you are motivated by CREATIVITY, you feel confident and happy when you have the opportunity to use your talents to inspire others and create harmony. You are in your element when you can express and immerse yourself in beauty. Your ability to facilitate positive and inclusive relationships is also an expression of your creativity.
The VIP-list
If CREATIVITY is motivating your introverted Personality Type you are in good company, alongside Coco Chanel, Wolfgang Amadeus Mozart, Claude Monet, David Attenborough, Marilyn Monroe.
Your being-doing balance
For you to live a more fulfilled life, your Soul Type needs to become balanced with your Personality Type. The soul expresses the ‘being’ side of your nature, while the personality expresses the ‘doing’ side. When you can achieve being-doing balance, you will be more able to fulfil your life purpose.

The Transformer and its Motivator
You seek harmony, exploring contrasts and conflicts to find the way to new understandings of crises and processes.
You seek transformation by confronting the unknown and plunging into the depths of that which is repressed or overlooked.
You seek beauty using your ability to explore and bring together opposites in order to inspire growth and generate new possibilities, as well as new ethical standards.
Introduction
As an extroverted Personality Type motivated by CREATIVITY, your need for security, safety, self-confidence and status stimulate your creativity. You are influenced by the Transformer archetype, which gives you the strength to create an independent and successful life. If you are motivated by CREATIVITY, you enjoy exploring hidden potentials in chaos and crisis. Contrasts fascinate you because you can see there is more to be known than has already been revealed. You know conflict and chaos carry the potential for harmony. The greatest expression of creativity for you lies in creating a good life for yourself and your surroundings.
The VIP-list
If CREATIVITY is motivating your extroverted Personality Type you are in good company, alongside Lady Gaga, Gordon Ramsay, Salvador Dali, Fritz Perls, Jon Steward, Hugh Hefner, Angelina Jolie.
Your being-doing balance
For you to live a more fulfilled life, your Soul Type needs to become balanced with your Personality Type. The soul expresses the ‘being’ side of your nature, while the personality expresses the ‘doing’ side. When you can achieve being-doing balance, you will be more able to fulfil your life purpose.

The Investigator and its Motivator
You seek the truth using analytical and systematic approaches to discover new information and new knowledge.
You seek new discoveries and innovation, working with great objectivity and rationality.
You seek precision by taking a factual and in-depth approach that carefully considers nuance and detail.
Introduction
As an introverted Personality Type motivated by KNOWLEDGE, your need for security, safety, self-confidence and status stimulate your analytical powers. You are influenced by the Investigator archetype, which gives you the strength to create an independent and successful life. When you are motivated by KNOWLEDGE, you enjoy being immersed in a field of research where you can discover new data and knowledge. Your passion and skills come to the fore when you discover practical knowledge that reveals new truths and connections.
The VIP-list
If KNOWLEDGE is motivating your introverted Personality Type you are in good company, alongside Sigmund Freud, Sherlock Holmes, Jocelyn Bell Burnell, Guglielmo Marconi, James Clerk Maxwell, Rosalind Franklin.
Your being-doing balance
For you to live a more fulfilled life, your Soul Type needs to become balanced with your Personality Type. The soul expresses the ‘being’ side of your nature, while the personality expresses the ‘doing’ side. When you can achieve being-doing balance, you will be more able to fulfil your life purpose.

The Specialist and its Motivator
You seek truth by exploring and experimenting to gain an overview of what already works so that systems can be improved.
You seek new discoveries and knowledge by applying your practical know-how and gift for invention.
You seek precision using disciplined and practical testing and common sense, while avoiding assumptions, beliefs and speculation.
Introduction
As an extroverted Personality Type motivated by KNOWLEDGE, your need for security, safety, self-confidence and status stimulate your analytical powers. You are influenced by the Specialist archetype, which gives you the strength to create an independent and successful life. When you are motivated by KNOWLEDGE, you enjoy working on practical improvements that help to renew your specialist field of knowledge. The technical and methodological aspects of your work function in an efficient and logical manner. You are driven by a relentless need to figure out how and why things work the way they do.
The VIP-list
If KNOWLEDGE is motivating your extroverted Personality Type you are in good company, alongside Gertrude Belle Elion, Philo Farnsworth, Alexander Graham Bell, Vasco da Gama, Galileo Galilei, Elisabeth Kubler-Ross.
Your being-doing balance
For you to live a more fulfilled life, your Soul Type needs to become balanced with your Personality Type. The soul expresses the ‘being’ side of your nature, while the personality expresses the ‘doing’ side. When you can achieve being-doing balance, you will be more able to fulfil your life purpose.

The Idealist and its Motivators
You seek perfection through your authentic dedication to a greater purpose that inspires you.
You seek the future and the promise that dreams can come true if we dedicate our heart and talents to them.
You seek authenticity through your total honesty and engagement, which makes your efforts truthful and believable.
Introduction
As an introverted Personality Type motivated by FAITH, your need for security, safety, self-confidence and status stimulate your dedication. You are influenced by the Idealist archetype which gives you the strength to create an independent and successful life. You are motivated by faith in yourself, a cause, an idea or an ideal. You feel confident when you can pursue your goals. You appreciate being seen as someone who gives their all and who is dedicated and loyal to the cause you are fighting for. You recognise the potential and the promise that the future holds.
The VIP-list
If FAITH is motivating your introverted Personality Type you are in good company, alongside Alva Myrdal, Thomas Moore, Pater Pio, Shirin Ebadi, Kahlil Gibran.
Your being-doing balance
For you to live a more fulfilled life, your Soul Type needs to become balanced with your Personality Type. The soul expresses the ‘being’ side of your nature, while the personality expresses the ‘doing’ side. When you can achieve being-doing balance, you will be more able to fulfil your life purpose.

The Advocate and its Motivators
You seek perfection, which for you means the best version of you or of that which you fight for.
You seek the future and want to see opportunity unfold for those who draw upon their passion and courage and take the necessary steps to create change.
You seek authenticity and are passionately committed to your cause, which is inspiring to others.
Introduction
As an extroverted Personality Type primarily motivated by FAITH, your need for security, safety, self-confidence and status stimulate your dedication. You are influenced by the Advocate archetype, which gives you the strength to create an independent and successful life. When you are motivated by FAITH in yourself, a goal or a cause, you will fight for your cause, applying all your talents. You don’t mind confrontation. With your passionate style of engagement, you feel confident and strong when you can express your ambitions and strong convictions. You enjoy pushing the boundaries for what is possible and continuously improving your skills.
The VIP-list
If FAITH is motivating your extroverted Personality Type you are in good company, alongside Rosa Parks, Tony Robbins, Bono, Steve Irwin, Malcolm X, Evita Peron.
Your being-doing balance
For you to live a more fulfilled life, your Soul Type needs to become balanced with your Personality Type. The soul expresses the ‘being’ side of your nature, while the personality expresses the ‘doing’ side. When you can achieve being-doing balance, you will be more able to fulfil your life purpose.

The Orchestrator and Motivators
You seek efficiency using your ability to systematically coordinate procedures and optimise work processes.
You seek results through the coordination of effort so that all elements can work together in productive harmony.
You seek elegance in the physical world by ensuring that everything is in place and functioning in a purposeful manner, with simplicity and functionality. You make this happen by eliminating the superfluous.
Introduction
As an introverted Personality Type primarily motivated by RESULTS, your need for security, safety, self-confidence and status stimulate your dedication. You are influenced by the Orchestrator archetype, which gives you the strength to create an independent and successful life. When you are motivated by RESULTS you are true to yourself when you are working practically, systematically and in an orderly fashion. You are in your element when you can create order out of chaos and streamline activities into patterns that have functionality, perspective and efficiency. Your self-confidence improves when you work with practical elegance.
The VIP-list
If RESULTS are motivating your introverted Personality Type you are in good company, alongside Richard Arkwright, Ginni Rometty, Rudolf Diesel, Andrew Carnegie, Warren Buffett, Carly Fiorina.
Your being-doing balance
For you to live a more fulfilled life, your Soul Type needs to become balanced with your Personality Type. The soul expresses the ‘being’ side of your nature, while the personality expresses the ‘doing’ side. When you can achieve being-doing balance, you will be more able to fulfil your life purpose.
